Aimed at those who require a smack upside the head to motivate them, its no-holds-barred style, brash humor and clever marketing techniques took Skinny Bitch to the top of the New York Times bestseller list. How?
It converted countless readers to the vegan lifestyle by assaulting their senses with grueling descriptions of the animal abuses associated with the meat-based American diet.
As one-time lovers of sausages, steaks, hamburgers, ham and cheese, Kim and Rory hammer home their points with plenty of common-sense observations.
In the chapter ”The Dairy Disaster,” they write:
“[Human} breast milk can grow an 8-pound newborn into a 24-pound toddler. Sounds pretty fattening, huh… Breast milk alone can accommodate a 300 percent weight gain in a twelve-month period…”
“Cow’s milk, by design, grows a 90-pound calf into a 2,000-pound cow over the course of two years… Sounds even more fattening than human milk… It should be. Cows are bigger than humans. And the inner workings of their bodies are completely different than ours…”
Their point? Milk’s superfood status applies only to the babies of the mothers that gave birth to them.
As to adult humans drinking milk meant for a baby cow? The chapter concludes with a simple equation:
“Milk = fat. Butter = fat. Cheese = fat.”
And soda? In the Chapter “Give It Up,” the pair shows no mercy towards a product they once used to crave: “Soda is liquid Satan. It is the devil. It is garbage. There is nothing in soda that should be put in your body.”
Nothing sugar-coated about that!
Yes, Skinny Bitch is sometimes crude and profane, but it’s that way for a reason: To call attention to the heart-wrenching plight of factory-farm animals.
I, for one, appreciate the authors’ daring to communicate their important message so compellingly to their target audience.